Theatre Chain Partners with Vishwa Samudra Group in Strategic Business Move
NY Cinemas, the popular theatre chain owned by Bollywood superstar Ajay Devgn, is undergoing a significant transformation. The multiplex brand, known for its superior sound and picture quality, comfortable seating, and affordable pricing, will soon operate under a new name: Devgn CineX.
Merger Details Revealed by Former Employee
The rebranding news broke when Gaurav Mishra, a former NY Cinemas employee who worked with the company from March 2019 to July 2025, shared the information on X (formerly Twitter). According to Mishra’s announcement, NY Cinemas has officially merged with the Vishwa Samudra (VS) Group, marking a new chapter for the theatre chain.
New Logo Launch on the Horizon
As part of the rebranding initiative, Mishra confirmed that the new Devgn CineX logo will be unveiled soon, signaling the complete transition from the NY Cinemas brand identity.
About Vishwa Samudra Group: A Business Powerhouse
The Vishwa Samudra Group brings significant business expertise to the partnership. Based in Hyderabad, this rapidly expanding conglomerate has established itself as one of India’s fastest-growing business entities. The group’s impressive portfolio includes:
25+ companies under its umbrella
Global presence across Singapore, USA, UAE, France, Germany, Maldives, and Guyana
Diverse business interests spanning multiple sectors
Key Business Sectors:
Infrastructure development
Engineering and construction
Logistics and shipping services
Maritime operations
Manufacturing
Commodity trading
Security services
Port operations
Real estate development
The group’s journey began at Krishnapatnam Port and has since evolved into a multinational enterprise with a strong global footprint.
NY Cinemas: Current Market Presence
The theatre chain currently operates 15 properties across India, strategically located in:
Gujarat: Ahmedabad, Anand, Bhuj, Gandhinagar, Surendranagar
Uttar Pradesh: Ghazipur, Hapur, Kanpur, Meerut, Raebareli
Haryana: Bahadurgarh, Gurugram
Other States: Mumbai (Maharashtra), Guwahati (Assam), Ratlam (Madhya Pradesh)
The Vision Behind NY Cinemas
Founded in 2017, NY Cinemas was born from Ajay Devgn’s passion for creating exceptional movie experiences. The actor’s vision, as stated on the company website, reflects his commitment to cinema:
“I want to bring back the romance of cinema to the modern multiplex experience. I want to create spaces that showcase my love for filmmaking and bring people closer to their favourite films and stars, no matter where they come from. I want to create a place where people can fall in love with cinema once again.”
A Memorable Beginning: The Railway-Themed Launch
NY Cinemas made its debut in Ratlam in 2019, capturing attention with its unique railway-inspired interior design. This thematic approach demonstrated the brand’s commitment to creating distinctive movie-watching experiences.
During the inaugural event, Ajay Devgn explained the concept: “We are dedicating this Ratlam multiplex as an ode to the iconic railway network of the country through the years of Indian cinema. We are glad to introduce this thematic movie-watching experience with an exclusive concept powered by advanced technological solutions to our audience.”
What’s Next for Devgn CineX?
With the merger and rebranding now official, the newly formed Devgn CineX is positioned to leverage the combined strengths of Ajay Devgn’s entertainment industry expertise and Vishwa Samudra Group’s business acumen and resources. This strategic partnership could potentially accelerate expansion plans and enhance the overall cinema experience for moviegoers across India.
