Tab2Mag | THE REEL THAT BEAT THE WORLD: DEEPIKA PADUKONE’S 1.9 BILLION-VIEW INSTAGRAM MOMENT
From Bollywood royalty to global digital icon, Deepika Padukone just did what no one else on Instagram has—hit 1.9 BILLION views on a single reel.
Forget football legend Cristiano Ronaldo. Forget cricket superstar Hardik Pandya. Deepika Padukone now holds the crown for the most-watched Instagram Reel in the world.
The record-breaking clip? A luxe, feel-good campaign for Hilton Hotels titled “It Matters Where You Stay”, featuring Deepika as their global brand ambassador. Released on her Instagram feed, the reel has exploded into a cultural moment, amassing 1.9 billion views as of August 4.
The Tab2Mag Data Drop
- Reel Views: 1.9 Billion (and climbing)
- Instagram Followers: 80 Million+
- Previous Record Holders: Cristiano Ronaldo, Hardik Pandya
- Milestone: First Indian actress to also bag a Hollywood Walk of Fame star earlier this year.
Deepika’s Instagram is already one of India’s most-followed celebrity accounts, blending personal candids, fashion drops, movie updates, and global campaigns. But this reel wasn’t just a post—it became an event.
For a star who’s been redefining what it means to be a global Indian celebrity for almost two decades, this latest achievement is more proof: when Deepika posts, the internet doesn’t just scroll—it stops.
Tab2Mag Verdict: Digital dominance, Bollywood charm, global appeal—and a reel that just rewrote Instagram history.
